Global Marketing

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Global Marketing

Global Marketing

Warren J. Keegan, Mark Green

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The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Tahun:

2012

Edisi:

7th Edition

Penerbit:

Prentice Hall

Bahasa:

english

Halaman:

594

File:

PDF, 19.90 MB